Growing up eating meat her whole life, Jenny’s journey into a plant-based lifestyle started when a friend introduced her to videos of how animals suffered in service of the food industry. Dodging doubts from her husband and in-laws, Jenny nevertheless pursued her newfound passion of going vegan, which led her to create her own food vlog, Count Your Colors. Her hubby, a 3-time Emmy winning film editor, gamely supported her on this. Her vlogs didn’t exactly turn her into a Youtube star, but Jenny felt that she was doing her contribution in making the world a better place. But it wasn’t until she made her own vegan corned beef using easy to find ingredients that things really picked up speed.

Encouraged by friends and family, Jenny slowly scaled up the production of her vegan corned beef business and soon found her way into Whole Foods. Just when she thought that her food business had finally found its turning point, she decided to pitch for Shark Tank. Before she knew it, Jenny found herself standing in front of the sharks! She deftly handled the challenging questions from the sharks and walked away with a cool $250,000 investment from Mark Cuban, more than double what she was asking for.

Today Jenny shares the amazing story of how she grew her vegan food business, Mrs. Goldfarb’s Unreal Deli, from her kitchen to a thriving business that allows her to still be a full-time mom and wife and do her part in protecting animals. Plus she shares a whole lot of practicality on how she continues to maneuver her business in this pandemic.