Shira Lider, the Digital Community Manager for Jewish Vegan Life, is an American-Israeli digital marketing professional, based in Haifa, Israel, with experience in social media, content creation, and brand management. She holds a bachelor’s degree in Business and Entrepreneurship from Reichman University, with a concentration in Marketing. Raised in a Chabad community, she developed a strong connection to Jewish culture, community, and values from an early age, which continues to influence her passion for meaningful community building and compassionate living today.

A vegan for over a decade, Shira embraces veganism as both a lifestyle and a reflection of her values surrounding animal rights, wellness, and mindful living. Through digital storytelling and community engagement, she hopes to inspire others to explore a more compassionate and connected way of life.

In addition to her work in marketing and community building, Shira has a strong passion for travel, languages, music, and learning about cultures from around the world.